Randy Dickson

Selling your home involves a lot more than just putting a “For Sale” sign on your lawn and putting the “SOLD” sign on it. As a REALTOR®, I’m here to help you prepare your home for sale, market your home, and guide you through the sale process to make sure you sell your home within your time frame and get the best price possible for your home.

As your REALTOR®, I will determine a price range for your home, point out things you could do to make your home appeal to buyers, and let you know a plan of action we should take to get your house sold. Here are some of the steps we will take to sell your home:

• Review the selling process–without all the boring technical stuff
• Perform a comparative market analysis
• Determine the list and target prices
• Market your property
• Keep communication open and don’t be afraid to ask questions
• Present the purchase agreement

 3 Factors That Affect Your Home’s Sale

3 main factors that determine how marketable your home: Price, Financing, and Time.

Price – If your home is priced too high, it will take forever for your home to sell, if at all. It will take much longer to find someone to pay more than the home is worth, or the market will eventually catch up to the asking price of the home through inflation. If you have your home priced well or even slightly lower than what it should be listed at, it may benefit you as the Seller because it may drive offers to go into competition.

Financing – Financing of your buyer can have a tremendous impact on the success of selling your home. You may want to try to offer attractive financing options depending on how quickly you need to sell your home. Consider carrying the financing yourself at a below-market interest rate or preparing your home for government financing. This could open the door for many buyers that otherwise wouldn’t even consider your home.

Time – If your time frame is important to you, then you must be willing to lower the price.

What Price Do You Want For Your Home?

Of course you want to get the full market value for your home. The first step to getting the best price is to determine your home’s value. As your REALTOR®, I can help you set an asking price by taking the following factors into consideration:

• Your home’s value may depend on recent selling prices of comparable homes in your area. After reviewing the selling prices for such homes, the price is adjusted according to current market trends.
• Buyers most likely look in the price range determined by their monthly payment ability and down payment. Buyers are often very knowledgeable in their price range and purchase by comparison. Unreasonable asking prices are an immediate turn-off.
• Inviting a potential buyer to make an offer shows that you are willing to bargain. However, if your asking price is outrageous, the buyer’s offer will most likely also be unreasonable.
• It’s necessary to offer pricing, terms and conditions that are competitive in your market. This will help you sell faster and get the full market value.